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Quest: Turn Toys Into Movies

Oct 16, 2026 · 0:34

Juno: Condé Nast's boss is leaving to run Mattel! Mochi: chill; Mattel wants movies, Barbie was a global hit. The Rust Baron: every toy movie's a hit, nobody invites me. Mochi: nope, Masters of the Universe flopped in cinemas; streaming revived it. Tock: new boss by November second! Juno: next quest, a Matchbox movie, straight to streaming.

The job Roger Lynch leaves Condé Nast for, starting by November 2, is to turn a toy company into a studio: Mattel's Barbie film was a global box-office hit, its Masters of the Universe was a theatrical flop that found renewed life on streaming, and its development slate includes a Matchbox movie that will skip cinemas for streaming; at Condé Nast the owner says he learned of the exit only on Monday and a former Forbes chief, Mike Perlis, steps in as interim boss.

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C.E.O. Stepping Down At Condé Nast to Lead Mattel's Expansion Bid

The New York Times · Oct 1, 2026

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