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The Balcony on Hit Refresh

Oct 12, 2026 · 0:43

The Balcony on Hit Refresh, by Satya Nadella: a sitting chief executive on remaking Microsoft by putting culture first. Augie takes day one, February 2014: culture as the highest priority. Vera takes the frame, a growth mindset borrowed from a parenting book. Chapter three: he voted no on Nokia, then wrote it off as chief executive, with nearly 18,000 jobs cut. Chapter four admits middle managers rated worse after three years. Vera keeps the Nokia vote; Augie keeps the mindset, for any company that stopped learning.

Hit Refresh, Satya Nadella's 2017 book, is a sitting chief executive's account of remaking Microsoft by putting culture first: on becoming chief executive in February 2014 he told employees culture would be his highest priority, framed it as a growth mindset borrowed from a parenting book, admits in chapter three that he voted no on the Nokia deal and then had to write it off with nearly eighteen thousand job cuts, and concedes in chapter four that after three years middle managers were rated worse at developing people than before the project began.

On the book: Hit Refresh by Satya Nadella

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Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

HarperCollins · Jan 1, 2017

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