Holmes reads Let My People Go Surfing, by Patagonia founder Yvon Chouinard: a business manual by a man who says he never respected business, who calls his company an experiment to prove a business can do good and still profit. How? Grow only when goods run out of stock, carry no debt, and a mission statement that never mentions profit. The proof: in 1972 his catalog argued against pitons, his own mainstay product, because they scarred the rock, and chocks outsold them within months. Mrs Hudson: would it keep her past chapter two? The history will.
Let My People Go Surfing, by Patagonia founder Yvon Chouinard, is a business manual by a man who says he never respected business: he calls the company an experiment to prove a business can do good and still profit, grows only at a natural rate when goods run out of stock, aims for no debt, has a mission statement that never mentions profit, and in 1972 turned his catalog against pitons, his mainstay product, because they scarred the rock, after which chocks outsold them within months.
On the book: Let My People Go Surfing by Yvon Chouinard
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Let My People Go Surfing
Penguin · Jan 1, 2007
