Dad's book report on Competing Against Luck by Clayton Christensen, chapter three: a small New Hampshire college whose adult online students were competing with nothing, people doing nothing at all. Dot explains: a phone call within ten minutes instead of a generic email a day later, and revenue closing in on $535 million by 2016, 34% a year for six years. Gus will answer his wife within ten minutes, from tomorrow.
Chapter three of Competing Against Luck: in 2003 Southern New Hampshire University was a second-tier college with a few thousand students and a $32 million online side business; once it saw that its adult online students were hiring credentials and speed, and that their real competitor was doing nothing at all, it replaced a day-later generic email with a phone call within ten minutes and decided financial aid in days, and by fiscal 2016 revenue neared $535 million, growing 34% a year.
On the book: Competing Against Luck by Clayton M. Christensen
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Competing Against Luck: The Story of Innovation and Customer Choice
HarperCollins · Jan 1, 2016










