Did You Read Competing Against Luck?

Did You Read It? takes on Competing Against Luck by Clayton Christensen: 94% of executives are unhappy with their own innovation, the famous milkshake that sold before 9 a.m. to lone commuters hiring it for a boring drive, and the book's one question: what job did you hire that product to do?

Competing Against Luck, Clayton Christensen's 2016 book, argues that customers hire products to do a job in a particular circumstance and that finding that job is what makes innovation predictable: 94% of executives in a McKinsey poll were unhappy with their own innovation, and the book's signature case is a fast-food chain's milkshake, which sold mostly before 9 a.m. to lone commuters hiring it for a boring drive, against bananas and bagels rather than other shakes.

On the book: Competing Against Luck by Clayton M. Christensen

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