Today's word is scoreboard. Professor Wobble: Ford beat Hyundai by about 1,200 cars last quarter, but for the year Ford leads by nearly ninety thousand (89,700). Bitsy: who's first? GM, then Toyota; Ford third, Hyundai fourth. Mort: Ford says Hyundai and Kia aren't one team anyway. Brought to you by the number 89,700.
The quarter was a dead heat but the year is not: Ford leads Hyundai by roughly 89,700 vehicles for 2026 so far, both sit behind GM and Toyota, and Ford argues the race is not even real because Hyundai and Kia sell as separate brands in the US; its own Lincoln brand fell 18%.
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Ford fends off Hyundai to retain No. 3 U.S. sales position in third quarter
CNBC · Oct 2, 2026
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