The Plastic Is Explained

The city of Ledgerville! Where high earners ran out of cash. Baron Von Bottomline: affluent consumers are leveraging revolving liquidity instruments! Dash: they're using credit cards for groceries; 75% of six-figure earners charged something in the past three months because the cash was gone. Pop: everyone else? 59%. Zap: more pay, more plastic. 41% say they rely on cards to make ends meet, against 33% of all Americans.

In the same Harris Poll, six-figure earners were more likely than Americans overall to lean on credit when cash ran short: 75% had used a credit card in the past three months because they ran out of cash, against 59% of all Americans, and 41% say they rely on cards to make ends meet, against 33%; among those earning $200,000 or more, 48% admitted pretending a payment app was not working to dodge a bill.

Starring

🎙️The AnnouncerMayor PennywhistleBaron Von BottomlineDashPopZap