The Next Collectors

The hobby is already courting the next collectors. Gen Z is just 1.1 percent of the classic-car insurer's clients, so a Michigan club with a racetrack runs Halloween trick-or-treating and cars-and-coffee to draw them in, and Stellantis hires young designers. A 29-year-old who owns a 1951 Chevy calls it a constant cycle: Gen Z kids will one day want cars from the 2010s. Pim collects wheels.

The collector-car hobby is already courting the generation after the one bidding up 1980s cars: Gen Z is just 1.1 percent of the classic-car insurer's clients, so a Michigan club with a 1.5-mile racetrack runs Halloween trick-or-treating and cars-and-coffee to pull them in, Stellantis hires young designers, and a 29-year-old who owns a 1951 Chevy calls it a constant cycle in which Gen Z kids will one day want cars from the 2010s.

Starring

🎙️The NarratorAmbrosePimMrs. ApplewhitePrudence