The car clubs are already chasing the next collectors. Gen Z is 1.1 percent of the classic-car insurer's clients, so a Michigan club with a racetrack holds Halloween trick-or-treating and cars-and-coffee to draw them in. One 29-year-old collector calls it a constant cycle: you want the car you grew up in, and Gen Z kids will one day want cars from the 2010s. Poko wants a little car.
The collector-car hobby is already courting the generation after the one bidding up 1980s cars: Gen Z is just 1.1 percent of the classic-car insurer's clients, so a Michigan club with a 1.5-mile racetrack runs Halloween trick-or-treating and cars-and-coffee to pull them in, Stellantis hires young designers, and a 29-year-old who owns a 1951 Chevy calls it a constant cycle in which Gen Z kids will one day want cars from the 2010s.
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The Ford Escort, the Dodge Caravan and Other Classic Cars
The New York Times · Oct 4, 2026
