Big Isn't Cheap

Juno: Apple is worth $5 trillion, new record quest! Mochi: chill, it also costs 11 times its sales, by one investor's count. Queen Honeycomb: price to sales is the price for every dollar of yearly sales; the whole market averages 3.5, Apple 11. Tock: eleven times sales, his count, cuckoo! Juno: big isn't the same as cheap.

Apple's market value crossed $5 trillion on Tuesday, and by one investor's count its shares trade at nearly 11 times a year of sales, the highest in the company's history by his reckoning, against about 3.5 times for the S&P 500: the record size and the record price are two different numbers.

Starring

JunoMochiQueen HoneycombTock