Juno: Apple made a $299 screen for your wall! Mochi: HomeView, ships November 13, recognises your face; the launch that nudged Apple past $5 trillion. The Rust Baron: Apple's biggest business now! Queen Honeycomb: home gadgets were $7.88 billion last quarter, about 7% of Apple's sales. Tock: Apple TV 4K went from $199 to $299. Juno: new box, new price tag.
The hardware that pushed Apple past $5 trillion on Tuesday was a $299 screen called HomeView, which mounts on a wall, recognises faces and ships on November 13, the first launch outside iPhones under new chief John Ternus; beside it came price rises, the Apple TV 4K from $199 to $299 after Apple called memory costs unsustainable, and the HomePod Mini from $129 to $149, in a home-and-accessories category that was $7.88 billion last quarter, about 7% of Apple's sales.
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X · Oct 13, 2026
