Everyone said Hyundai would pass Ford this quarter. Ford fell 6.6% to 507,395, Hyundai rose 5.4% to 506,200, both beat the forecast, and Ford's lead held by about 1,200 vehicles.
A forecast had Hyundai passing Ford in US quarterly sales for the first time; instead Ford's sales fell 6.6% to 507,395 and Hyundai's rose 5.4% to 506,200, both better than expected, so the shrinking company stayed ahead by about 1,200 vehicles while still nursing F-Series output hurt by two supplier fires last year.
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Ford fends off Hyundai to retain No. 3 U.S. sales position in third quarter
CNBC · Oct 2, 2026
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